Product Overview

The closed-loop OS
for the renovation value chain.

Mablle is building the operating system for the renovation industry — owning demand, digitising supply chain, and compounding intelligence with every project. Renovations designed and delivered with certainty.

The Problem

A broken renovation value chain

🔧

No Integrated Technology

Design, BoQ and supply chain on separate tools. No source of truth.

🔗

Fragmented Supply Chain

Project-by-project sourcing. No unified procurement engine.

📡

No Demand Intelligence

Same leads shared across all competitors. No data, no retargeting.

The Operating System

One closed loop.

DemandOwned channel
→
BriefSmart Brief Engine
→
DesignCoohom / SketchUp
→
BoQSupply Chain Master
→
Factory & VendorsDirect to factory
→
CustomerLive visibility
System Architecture

Proprietary engines at the core. Third-party tools handle commodity functions. AI orchestrates intelligence across the stack.

Demand
Generation
📊 Performance Marketing
🎨 Acquisition Design Tools
↓
Mablle
Engines
🎯 SEO Engine
⚡ Lead Allocation Engine
📝 Smart Brief Engine
🔗 BoQ Engine
📋 Supply Chain Master
⚡ Vendor Allocation Engine
🏭 Factory Integration
🎁 Referral Module
↕
data flows both ways
Business
Systems
🏦 Xero (Finance)
📦 IDC (ERP)
👥 Whyze (HRMS)
📊 LeadSquared (CRM)
3rd Party
Integrations
🎤 Granola (meeting notes)
📐 Morpholio (spatial notes)
🏠 Coohom / SketchUp (3D design)
🥽 Kuula / Coohom (visualization)
💬 Gallabox (messaging automation)
⚡ Zapier (workflow automation)
🤖 Chatbot (customer engagement)
↓
Data /
Intelligence
🗂 Airtable (Data Warehouse)
☁ DigitalOcean (Cloud Server)
📈 Amplitude (app analytics)
📊 GA4 (website analytics)
🤖  Anthropic Claude
Writes the code behind all apps & dashboards
Data centralisation for end-to-end deep analysis
↓
Output
Surfaces
🖥 Customer Portal
🖥 Designer Portal
🖥 Project Manager Portal
🏪 Vendor Portal
🥽 3D & VR Viewer
Built by Mablle
Third-party integration
Data / Intelligence
User-facing surface

Build Roadmap

Where the industry is stuck. Where we are today. Where we are going.

How the Industry Operates
✕Studios buy leads from portals — they don't own their pipeline.
✕Client briefs happen over calls and WhatsApp — nothing is written down.
✕Design and pricing live in separate tools — any change means starting over.
✕Factory gets verbal or hand-drawn instructions — mistakes show up on-site.
✕Once a client signs off, they hear nothing until the work is done.
Mablle 2026
✓Demand Engine — We run our own ads and SEO; leads come to us directly, not through middlemen.
✓Smart Brief Engine — Client requirements are captured in a structured brief before the first meeting.
✓BoQ Engine — Pricing updates automatically as the designer makes selections; no separate quoting step.
✓Factory Integration — Production instructions go to the factory as a digital file; nothing gets lost in translation.
✓Customer Portal — Clients can see exactly what's happening at every stage, in real time.
Mablle 2027
→Demand Partnerships — Developers and furniture brands embed our 3D home visualiser so buyers can see their renovation before they've moved in.
→AI Design Engine — Builds the first design draft from the client brief; no designer needed for the initial pass.
→AI BoQ Engine — Pricing is generated automatically from the AI design; the designer just reviews it.
→Intelligence Layer — Every project makes our recommendations smarter; timelines and costs improve over time.
Journey Step by Step

Details

Journey Step
How the Industry Operates
Mablle 2026
Mablle 2027
1
Demand Engine
Owning the acquisition funnel
🏪
Rented demand — leads via affiliates & portals
💸
CAC at mercy of third-party affiliate pricing
🎲
Random lead-to-designer matching — no data layer
Own the funnel. Never rent a lead again.
Performance marketing
𝕄 Meta Ads G Google Ads ♪ TikTok Ads
→
Owned pipeline. Scales with budget, not headcount.
Automated SEO engine
🎯 SEO Engine
→
Algo-driven inbound at near-zero marginal cost.
Design quiz + reno calculator
🎮 Design Quiz 🧮 Reno Calculator
→
Pre-qualified leads fed directly into Smart Brief Engine.
Algo lead allocation — style & scope matched
⚡ Lead Allocation Engine
→
Right designer, first time. Day-one conversion lift.
Structured Demand Partnerships
🏠 3D Home Visualiser
At point of property purchase
→
AI Design Engine in developer sales platforms — renovation envisioned before keys are received.
At point of furniture purchase
🛋 Brand Catalog Integration
→
Brand's product range layered into our AI Design Engine — customers visualise their renovated home with the products they're about to buy.
2
Discovery to Sale
CRM to signed brief
📋
Manual tracking — notebooks, WhatsApp, memory
🕐
No brief, no pre-match — cold start every time
🔀
No structured record — misalignment at design review
Brief locked before the first meeting. Pipeline closed without the chaos.
CRM — lead to project, full pipeline visibility
📊 LeadSquared 🗂 Airtable ☁️ DigitalOcean
→
Every lead tracked from first touch. Zero handoff gaps.
Quiz preferences auto-piped into brief
→
Brief pre-populated before the first meeting.
Smart Brief Engine — audio + spatial notes on floorplan
🎤 Granola 📐 Morpholio 🖥 Designer Portal 🖥 Customer Portal
→
Structured, spatially-anchored brief — auto-synced to both portals in real time.
VR walkthrough — client previews renovation concepts before brief is signed
🥽 VR Tour
→
Client sees their home before design begins. Alignment locked at brief, not at review.
⇔ Demand partnerships feed structured intent — brief largely complete before first meeting.
3
Design & BoQ
Supply chain-linked design to cost
📊
BoQ in Excel — fully disconnected from design
🔄
Design change = full manual BoQ rebuild every time
💰
Margin set by discretion — uncontrolled at project level
Every design decision is a supply chain decision. Enforce it at source.
Unified design platform — floorplan to 3D
🏠 Coohom / SketchUp
→
Standardised output. One catalog, org-level margin control.
3M+ SKUs — prioritisation enforced at selection
📋 Supply Chain Master
→
Supply chain-first design. Infeasible selections blocked at source.
Design selections linked to BoQ — quote builds live
🔗 BoQ Engine
→
Every design is an executable BoQ. Pre-negotiated pricing, JIT allocation — triggered on save.
VR walkthrough — immersive client review of approved 3D design
🥽 VR Tour
→
Sign-off on a lived-in experience, not flat renders. Fewer revision cycles.
Brief + floorplan → AI-generated 3D renders
🤖 AI Design Engine
→
Design output without designer input. Catalog-constrained, structurally valid.
AI output → BoQ engine, direct
🤖 AI BoQ Engine
→
Near-accurate BoQ auto-generated. Designer reviews — not rebuilds.
4
Execution
Factory-first delivery
🏭
Spec interpreted at factory — not transmitted digitally
⚠️
Errors discovered on-site — too late to fix cheaply
👁️
Customer visibility post sign-off: zero
Spec transmitted to factory. Customer informed to handover. Zero interpretation.
Design auto-converted to CNC, pushed to factory
🏭 Factory Integration
→
Spec transmitted, not interpreted. Zero production error at source.
Right vendor matched per project scope
⚡ Vendor Allocation Engine
→
Right vendor, every time. Driven by margins, rebates, quality & delivery track record.
Drawings dispatched to vendors via platform
📡 Vendor Dispatch System 🖥 Project Manager Portal 🖥 Vendor Portal
→
No lag between design and execution. Vendor deployment starts immediately.
Live milestone updates through to handover
🖥 Customer Portal
→
Cost, timeline, quality — underwritten by the OS. No chasing, no surprises.
⇔ AI generates execution drawings at design stage — factory pipeline triggers automatically.
Key
Mablle-builtProprietary engine or system
IntegratedThird-party tool
The Vision

"Designed to be Delivered"

Every project sharpens the model. Design, BoQ, supply chain and execution data compounds into an intelligence layer no traditional studio can match.

"Renovations Designed and Delivered with Certainty."